Digital marketing, also called online marketing, refers to all marketing efforts online. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.
The Fourteen Points make a Successfully Business Today 1. 46% of all searches on Google include local intent (Intent = Ready to Buy) 2. 97% of users searched online to find a local business 3. Every month, searchers visit 1.5 billion locations related to their Google searches 4. A purchase follows 28 % of […]
Ever wonder why some products are listed for $199 or $299 instead of just $200 or $300? Does the extra dollar really make a difference? Turns out it does. That’s the result of a study electronically published in 2019 by researchers at the University of California, Berkeley. And its findings may change the way you price your […]
Signal said on Saturday that it had restored service following an outage that began Friday morning. The app began experiencing technical difficulties as its new users skyrocketed after competing service WhatsApp announced controversial new changes to its privacy policy. Signal said some users may notice errors in their chats, but that those issues would be […]
A huge $1.6 trillion is lost every year due to poor customer service! This statistic is alarming, not just because of its massive scale, but also because it’s entirely avoidable. Poor customer service has many roots, but at its most basic, it comes down to failing to understand your customers and their needs. Are there […]
As an executive coach, I work with many successful leaders who want to become even more effective. Recently, I asked a client of mine what kind of feedback she was receiving to help her be a better leader. She said, “My last performance review was really positive. My boss told me I’m doing a great […]
Keep your guard up. As more people work from home, they could be exposing themselves to viruses and other online dangers that might not threaten their physical health but could put their business at risk. Individuals who don’t have the support of an IT team may be more vulnerable to scams. To protect your business, […]
Emails sent by officials at DHS, which oversees border security and defense against hacking, were monitored by the hackers as part of the sophisticated series of breaches, three people familiar with the matter told Reuters Monday. The attacks, first revealed Sunday, also hit the U.S. departments of Treasury and Commerce. Technology company SolarWinds, which was […]
Thanks to Covid lockdowns, live shopping broadcasts are finally taking off in the U.S. And it isn’t likely to be a fleeting trend. BY LINDSAY BLAKELY, MANAGING EDITOR, INC.COM@LINDSAYBLAKELY Prior to the coronavirus pandemic, if you wanted real-time advice on how to style a trendy Rebecca Minkoff sweater with an equally fashionable handbag, your best bet was to […]
Supporting Small Business Saturday with 2020-Conscious Marketing!! Local SEO | Marketing Industry Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restaurateur on the American Express Small Business Saturday website, and just these few words called a vivid […]
