Digital marketing, also called online marketing, refers to all marketing efforts online. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.
Thanks to Covid lockdowns, live shopping broadcasts are finally taking off in the U.S. And it isn’t likely to be a fleeting trend. BY LINDSAY BLAKELY, MANAGING EDITOR, INC.COM@LINDSAYBLAKELY Prior to the coronavirus pandemic, if you wanted real-time advice on how to style a trendy Rebecca Minkoff sweater with an equally fashionable handbag, your best bet was to […]