What’s interesting now is how online is actually driving offline sales. Even if a local business is recommended by a friend, today’s customer will still check out the business online before they contact them. One stat I find fascinating is that 78% of mobile local searches result in offline purchases. So not investing in your online visibility is no longer an option for any businesses looking to grow their revenue.
High-performing local businesses have figured out just how important investing in local search marketing actually is: a recent study by Google found that SMBs that are making the most use of online are 2.8 times more likely to enjoy revenue growth than those who do not.
planning digital marketing campaigns, Website streamlining, SEO (search engine optimization), SEM (search engine marketing), email marketing, maintaining social media presence across all digital channels, measuring and reporting performance of digital marketing campaigns, data analysis, paid advertisements, PPC, identifying ranking position in all search engines, CMS (content management system), CRM (customer relationship management) and web analytics.
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